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Rodrigo Mascarenhas

Rodrigo Mascarenhas, Chief Executive Officer

Rodrigo has a 17 year track record in the B2B distribution sector. His experience includes international expansion and consolidation, integration and turn-around strategies in emerging markets.

Rodrigo joined Safe Harbour from his role as Business Area Head and Managing Director for LATAM (Latin America, Spain & Israel), of Bunzl plc ("Bunzl"), the FTSE-100 UK distribution conglomerate. During Rodrigo’s tenure at Bunzl he was responsible for both the M&A and operational strategy of the division, successfully buying and integrating over 30 acquisitions, delivering double-digit revenue growth.

Rodrigo began his career in 1999 as a co-founder of Americanas.com, one of the first e-commerce start-ups in Latin America and today listed as B2W Inc. in Brazil, initially backed by its parent company Lojas Americanas, the leading Brazilian retail chain.

In 2002, Rodrigo moved to Goodyear to become the Truck Business Director for Spain and Portugal. Based in Madrid, he completed the turnaround of the division, successfully merging the Goodyear and Dunlop Brands. His success granted him the role of General Manager in Central Eastern Europe, in 2004, based in the Czech Republic.